MTV's demographic

My music video is based on a relationship which has broken up, and this is shown through the mans emotion throughout the music video. As Female 50.1% Male 49.9%  they can have a wider ranging schedule of adverts and programmes and reach their target audience but this is difficult as they have to please a wider audience who will all desire different genres of videos.

9 basic media needs. 
http://www.ppa.co.uk/public/downloads/Marketing/Research/Delivering_Engagement_PPA.pdf