Alternative rock is a term of Rock Music used to describe a diverse musical movement that emerged from the independent music underground of the 1980s and became widely popular by the 1990s. Although the term was most commonly associated in its commercial heyday with a loud, distorted guitar sound, its original meaning was broader, referring to a generation of musicians unified by their collective debt to either the musical style.
Other well known Alternative rock bands are : Green Day, Coldplay, Nirvana, Oasis, Red Hot Chili Peppers and Guns N Roses
In order to analyse codes and conventions of similar products I am going to analyse Coldplay's video for 'The Scientist'
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