Monday, 5 March 2012

CD digipack analyse of Coldplay's Viva La Vida


A digipack I have analysed is Coldplay’s Viva La Vida. This is because the album is similar to the genre of music of which I have studied in Keane. So by analysing this as well as the artist I am writing about, I will have greater knowledge of the type of digipack this music genre has.

 The foreground of the front of CD Digipack is the title of the album ‘VIVA LA VIDA’, this is the only text featured on the front of the CD, which is in bold white writing. In comparison to this the background is black which contrasts to the text making the cover stand out to its audience.
The foreground of the back of the CD digipack features the track list of the album. Here the colour of the font in the foreground matches that of the font CD cover as well as the background being of the same as the front of the CD. This sets the tone of the CD and so the audience can easily see the pattern running through the CD.  Also information about the production company, record label as well as the barcode all feature on the back of the album.

Inside the CD digipack, both panels contain a CD, with both CD’s having the same design on, so there can still be the recognition from the audience of the continuous pattern running through the digipack.  The digipack includes two removal sleeves containing pictures and information about the band and album. Both of the panels contain the theme of a dark background with dark colours (black and brown) with bold white text. These colours contrast grabbing the audience’s attention straight away as well as being a contrast to the front and back of the CD digipack.

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