Digipack

The main theme of I decided to be when making the digi-pack was to keep a black and white theme running throughout. 

I have decided to go against conventions by not putting the name of the artist on the front of the album cover. My main point by doing this was so the audience focus's primarily on the current text on the page 'Hopes And Fears' so they are relating more specifically on the album itself rather than who the band are. Also I feel by going against the usual conventions of having the band name on the front of the digi-pack, if a band has a bad stereotype back ground, or some audiences do not like the type of genre the music is, by seeing who the band are, would have a big say in the number of albums which are sold. I am therefore under the impression that as the album would be aimed at its usual fan base, as well as different target audiences whom may be curious due to the limited information given on the front cover as well as the unknown of having no certainty of the genre of music the album covers.