Thursday 5 January 2012

Katy Perry Promotional Poster

Teenage Dream is the third studio album by American recording artist Katy Perry. It was released on August 24, 2010, through Capitol Records. On december 1st 2010 it was announced that 'Teenage Dream' was nominated for album of the year.

This is the official album cover for a 'Teenage Dream' which shows Katy Perry lying naked on clouds of cotton candy. As she is lying naked on a sheet of candy clouds it gives of a very sexual impression. Within the music video there are featured images of Katy Perry in a car with a boyfriend, then, Perry is shown in a Party with her friends, and the closing scene shows Perry kissing her boyfriend under the water which can all be seen as sexualized. In comparison to this, the cotton candy clouds are seen as very child like as children would fantasize about going to a land full of sweets and candy. The text in which the title is written is can be seen again as both sexualized and child like. This is because the colour font is shown as candy canes, relating it to sweets and children, however the name and positioning on the poster can be seen as very provocative as it positioned under Katy Perry whose lying naked so it gives of the idea that teenagers dream of Katy Perry/ Celebrities in general naked. In the text the words 'cotton candy' are used which is an alliteration. The impact of this makes the language more lyrical and gives the mind a hook on which to hang a memory. As she is lying naked in the poster, woman would aspire to have a body like this and use her as a role model, where as men would take a fancy to her in a different light and see her as 'sexy'. When 1st viewing the poster there are 3 main colours being used. These are red, blue and white. Both red and blue are primary colours, with red being the warmest and the most trendy color that shows passion, strength, courage and blue portraying loyalty, confidence, and devotion of a corporation. Passion, strength, corage, and confidence are all needed within the music industry for a pop start to make it, and so for these colours to be used, it could be showing the characteristics of Katy Perry. White is the colour of purity and innocence which conflicts with the poster as Katy Perry is lying naked which goes against the meaning of innocence and purity. At the bottom of the poster, these 3 colours are used again but for text. In red capitals it says 'New Album' which would draw the attention of the viewers, especially her fans which would therefore want to keep up with all the latest news and songs. In blue capitals is says 'Includes the hit singles' which would intise the reader and then in white capitals it has a list of 4 songs which are sang by Katy Perry which then the readers can relate to as these would of been heard before, so the readers will feel a connection with the poster and Katy Perry.
A critical reception by James Montgomery of MTV on the song 'Teenage Dream' was that it showed a definite change of pace for Perry. While it's still as saccharine sweet as her previous hits, there's also a rather, well, mature quality to it. Rob Sheffield from Rolling Stones described the album as an all-American teen-pop sound that's older than the Hollywood Hills.Matthew Cole of Slant Magazine called it "over-produced bad-girl debauchery," claiming that Perry has "found a way to lower the bar. However, Los Angeles Times gave it three stars, saying, "On “Teenage Dream,” the songs alternate between weekend-bender celebrations of hedonism and self-help-style affirmations encouraging listeners to get an emotional makeover. Either way, acquisition is the goal: of a great love, a happy hangover.Despite the mixed reviews, the album managed to win International Album of the Year at the Juno Awards of 2011.

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