Coldplay Promotional Poster

Viva la Vida is a song by the British alternative rock band Coldplay. It was written by all members of the band for their fourth album, Viva la Vida.  

When first viewing the album cover, the main things that stood out for me were the black border,with the dull coloured writing in the middle, with clear white visable writing over the top. When black and white are put together, there is a greater meaning within the item which is being shown. So with this case, the audiences eyes draw staright to the wording on the poster, so any information that is being given is gained straight away by the viewer. Also,with the black border, this condences thesizeof the poster,enambling the audiences eyes to also to fall to the middle of the poster and not get drawn away. So this will also help keep the audiences attention for longer. Some people do not see black and white as a colour. It is the absence of all color. When people speak of opposites, it is usually in terms of black and white. Black, and its opposite white, represent polarities. Black absorbs all aspects of light. While white reveals, black conceals. In a positive state, black is seen as a restful emptiness into which anything may emerge and disappear once again. It is also mysterious, providing a sense of potential and possibility. This meaning of black can fit into the poster because at the same time, the poster is also an advert, advertising Coldplay's new album, as well as having their web address at the bottom of the page. So as black is seen as mysterious, and providing a sence of possibility and potention, as this is their fouth album, it will always keep the fans wanting to find out what type of songs are on the new album and how good the album/album songs will be. White is the color of purity. White means kindness and holds the potential to move toward every other color and this makes it a good choice for new beginnings, and development in any direction. This also can fit in with the meaning of the poster as all the font is in bold white writing, is displays the meaning 'new beginning' so this could be a sigh to Coldplay's audience that they have changed their style of music, or that the choice of songs on  the new album is different from previous albums. Viva la Vida has received generally very positive reviews from critics. Will Hermes of Rolling Stone magazine wrote that "Coldplay's desire to unite fans around the world with an entertainment they can all relate to is the band's strength, and a worthy goal. Chris Willman of Entertainment Weekly magazine rated the album "A-" and called it their best album. The album won the Grammy Award for Best Rock Album at the 2009 Grammy Awards.