MTV's demographic

My music video is based on a relationship which has broken up, and this is shown through the mans emotion throughout the music video. As Female 50.1% Male 49.9%  they can have a wider ranging schedule of adverts and programmes and reach their target audience but this is difficult as they have to please a wider audience who will all desire different genres of videos.

9 basic media needs. 
http://www.ppa.co.uk/public/downloads/Marketing/Research/Delivering_Engagement_PPA.pdf

Location- The Roaches

The Roaches  is the name given to a prominent rocky ridge situated above Leek and Tittesworth Reservoir in the Peak District of England. The ridge with its spectacular rock formations rises steeply to 505 m (1,657 ft).

The Roaches

The Roaches, with Hen Cloud and Ramshaw Rocks, form a gritstone escarpment which marks the south-western edge of the Peak. Best viewed from the approach along the Leek road, they stand as a line of silent sentinels guarding the entrance to the Peak District, worn into fantastic shapes by the elements which is very popular with hikers, rock climbers and free runners. It is often very busy especially at weekends. 

The Roaches Estate which includes Hen Cloud was purchased by the Peak District National Park Authority in the 1980s to safeguard the area from adverse development. 
In clear conditions, it is possible to see much of Cheshire and views stretching as far as Snowdon in Wales and Winter Hill in Lancashire.

Hen Cloud

Hen Cloud is an impressive, solitary edge which rises steeply from the ground below. The Roaches themselves have a gentler approach and actually consist of two edges, a Lower and Upper tier, with a set of rock-steps connecting them. Built into the rocks of the Lower Tier is Rock Cottage, a tiny primitive cottage which was once the gamekeeper's residence and has now been converted into a climbing hut. Below and to the west of the main edge is a line of small subsidiary edges known as the Five Clouds.

Rock Hall

The area was once famous for its wallabies. These were released in World War II from a private zoo at Swythamley and managed to breed and survive until the late 1990s, when the last survivors seem to have disappeared.

Shot List... (Shots I Am Going To Use)

Extra Long Shot

Also known as the Establish shot, this gives the viewer some perspective as to where the subject is. This is very important if the subject is moving to new locations or times. It lets the viewer know where the video is taking place

I will use this shot when the tree first comes into the video, aswell as when the man walks to and away from the tree, nearing the end of the song.

Medium Long Shot

This is where the person is cut the person off at the knees. With this shot, you can still see expression on the persons face, while getting more information from what is going on around the person. I will use this shot aswell as using a tilt shot including theman, looking up at the broken branches of the tree. Close Up The close up shot is used to reveal detail. If you are shooting just the head and shoulders of a subject this is a close up. I will be using this shot when having a panshot of the driver driving along the country road, aswell as when the viewing the man looking at the photo in his wallet. Extreme Closeup The extreme close up is used to reveal very small details in the scene. It is also used to show some detail that the detective picks up on or to show some small clue such as emotion. I'll use this shot, to show theemotion being shown on the mans face. eg. tears. Point Of View Shot This shot shows a view from the subject's perspective. It is usually edited in such a way that it is obvious whose POV it is I'll use this shot from the mans perspective Tilt Shot A tilt is a vertical camera movement in which the camera points up or down from a stationary location. For example, if you mount a camera on your shoulder and nod it up and down, you are tilting the camera. I'll use this shot at the same time as using a point of view shot as to show the man looking up and down at the broken braches of the tree. Zoom Shot Zooming means altering the focal length of the lens to give the illusion of moving closer to or further away from the action. I will use this shot when the man walks away from the tree nearing the end of the video. Pan Shot A pan is a horizontal camera movement in which the camera moves left and right about a central axis I will use this shot when turning to face the driver in the car. Low Angle Shot This shows the subject from below, giving them the impression of being more powerful or dominant

Different Camera Shots/Angles available

Shot Types
Wide Shot- In the wide shot, the subject takes up the full frame


Mid Shot- The mid shot shows some part of the subject in more detail, whilst still showing enough for the audience to feel as if they were looking at the whole subject


Medium Close Up- The medium closeup is half way between a mid shot and a close up. This shot shows the face more clearly, without getting uncomfortably close


Close Up- In the closeup shot, a certain feature or part of the subject takes up most of the frame. A close up of a person usually means a close up of their face (unless specified otherwise).


Extreme Close Up- The Extreme Close Up gets right in and shows extreme detail. You would normally need a specific reason to get this close. It is too close to show general reactions or emotion except in very dramatic scenes.


Cut-In- Like a cutaway, but specifically refers to showing some part of the subject in detail. Can be used purely as an edit point, or to emphasise emotion etc. For example, hand movements can show enthusiasm, nervousness


Cut-Away- A cutaway is a shot that's usually of something other than the current action. It could be a different subject, a close up of a different part of the subject or something else in general.


Two Shot- This is to have a comfortable shot of two people. Often used in interviews, or when two presenters are hosting a show. Two-shots are good for establishing a relationship between subjects.


Over The Shoulder Shot- His shot is framed from behind a person who is looking at the subject. The person facing the subject should usually occupy about 1/3 of the frame. This shot helps to establish the position of each person, and get the feel of looking at one person from the other's point of view.


Point of View Shot-is shot shows a view from the subject's perspective. It is usually edited in such a way that it is obvious whose point of view it is.




Camera Angles
Eye level - This is the most common view, being the real-world angle that we are all used to. It shows subjects as we would expect to see them in real life. It is a fairly neutral shot.


High Angle- A high angle shows the subject from above, i.e. the camera is angled down towards the subject. This has the effect of diminishing the subject, making them appear less powerful, less significant or even submissive.


Low Angle- This shows the subject from below, giving them the impression of being more powerful or dominant.


Birds Eye View- The scene is shown from directly above. This is a completely different and somewhat unnatural point of view which can be used for dramatic effect or for showing a different spatial perspective


Slanted Shot- purposely tilted to one side so the horizon is on an angle. This creates an interesting and dramatic effect. 

Camera Movements

Dolly Shot- A dolly is a cart which travels along tracks. The camera is mounted on the dolly and records the shot as it moves. Dolly shots have a number of applications and can provide very dramatic footage.


Pan Shot- A pan is a horizontal camera movement in which the camera moves left and right about a central axis. This is a swiveling movement, i.e. mounted in a fixed location on a tripod or shoulder, rather than a dolly-like movement in which the entire mounting system moves.


Tilt Shot- A tilt is a vertical camera movement in which the camera points up or down from a stationary location. For example, if you mount a camera on your shoulder and nod it up and down, you are tilting the camera.


Tracking Shot-The term tracking shot is widely considered to be synonymous with dolly shot; that is, a shot in which the camera is mounted on a cart which travels along tracks.


Follow Shot- The camera follows the subject or action. The following distance is usually kept more or less constant.


Zoom Shot- A zoom is technically not a camera move as it does not require the camera itself to move at all. Zooming means altering the focal length of the lens to give the illusion of moving closer to or further away from the action.

Different Shots i am hoping to include

Wide Shot of a tree alone

Tilt shot walking through the forest (starting from the sky-ground)

Pedestal shot (zoomed in) of a leaf falling from a tree

Tilt shot,of man looking downat leaves on the floor 

Long shot of the man looking down stream

Point of view shot, from the drivers perspective driving across a country lane

Example of a fallendown tree which I wish to use.

A slanted shot can be used here to show the length of the tree better, aswell as a tilt shot of the man looking up at the fallen brances.

Wide Shot of Rock Hall

Background Information on the Artist

Keane are an English alternative rock band from Battle, East Sussex, formed in 1997. The group currently comprises Tim Rice-Oxley (piano, backing vocals), Tom Chaplin (lead vocals, guitar), Richard Hughes (drums, percussion) and Jesse Quin (bass guitar, percussion)

Since the start of their career, the band has sold over 10 million albums worldwide.

The band has been known as "the band with no guitars", because of its heavily piano-based sound. By using delay and distortion effects on their piano sound, they often create sounds that aren't immediately recognizable as piano.

During their early years most songs were about love or broken relationships. Other themes that have been explored; are he impacts of being a celebrity, criticism of religious 

violence and war.

Origin: Battle, East Sussex, England

Years Active: 1997- Present

Genres: Piano rock, Alternative rock, Post-Britpop, New Wave

Initial ideas

Start the song of with a 15-20 second shot of the sun rising
End the song with a 15-20 second shot of the sun setting- hopefully fitting in with the song ending.
Location- The Roaches

Verse 1
1st  and 2nd lines- Wide shot off a man walking across an path- in the country, (alone) near  a river
3rd line- Point of view shot looking down at his feet whilst walking
4th line- long shot- zooming in, of the man sitting by a river (looking down stream)

Chorus 1

1st line- medium shot, in the car looking through the main window

2nd line- close up of the driver from the back of the car

3rd line- pan shot, looking at the driver (from passenger seat)

4th line- point of view shot, looking out of the car

Verse 2
1st line- medium shot of the man approaching a fallen tree
2nd line- tilt shot of the man looking up and down at the branches
3rd line- tilt shot (eye level) starting at the top looking at the sky, scrolling down so looks like he's looking straight ahead
4th line- forward camera movement (hold the camera wand walk with it) through the woods


Chorus 2 + Verse 3
.) zoomed in shot of man still looking down river (slowly turning head and pulling out wallet)

.)point of view shot of the man pulling out an old photo from his wallet

.)pulls out old photo of him and another woman (still point of view shot) and tear drop , drops on photo

Chorus 3
1st line-Man steps out the car and walks towards camera
2nd line- shot reverse shot used to view the man walking away past the camera
3rd line- low angle shot of the man looking down at the grave
4th line- point of view shot looking down at the grave


Verse 4
1st and 2nd line- Wide shot of the man walking back towards the tree which he previously visited
3rd line- Man sits down by the tree (thinking about the past)
4th line- Man looks up at the tree (behind the man)

Chorus 4
1st line - Man looking up at the tree (shot in front of the man)
2nd line- tilt shot, zooming in at leaves falling from the tree
3rd line- tilt shot, watching the leave fall to the floor, man gradually stands up
4th line- zoomed in shot of the man slowly walking away from the tree, as man is walking away, zoom out 

finish of, at home- man in bed, turns of the line- finishes the song

Lyrics of the song i am using "Somewhere only we know"

I walked across an empty land
I knew the pathway like the back of my hand
I felt the earth beneath my feet
Sat by the river and it made me complete

Oh simple thing, where have you gone?
I'm getting old and I need something to rely on
So tell me when you're gonna let me in
I'm getting tired and I need somewhere to begin

I came across a fallen tree
I felt the branches of it looking at me
Is this the place we used to love?
Is this the place that I've been dreaming of?

Oh simple thing, where have you gone?
I'm getting old and I need something to rely on
So tell me when you're gonna let me in
I'm getting tired and I need somewhere to begin

And if you have a minute, why don't we go
Talk about it somewhere only we know?
This could be the end of everything
So why don't we go somewhere only we know?
Somewhere only we know

Oh simple thing, where have you gone?
I'm getting old and I need something to rely on
So tell me when you're gonna let me in
I'm getting tired and I need somewhere to begin

And if you have a minute, why don't we go
Talk about it somewhere only we know?
This could be the end of everything
So why don't we go? So why don't we go?

Oh, this could be the end of everything
So why don't we go somewhere only we know?
Somewhere only we know
Somewhere only we know