A2 Media Product Evaluation

http://prezi.com/ovqzb5vzs7fg/evaluation/?auth_key=b4662739835218dbfdf79c60a91ed08b2494d428
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Digipack

The main theme of I decided to be when making the digi-pack was to keep a black and white theme running throughout. 

I have decided to go against conventions by not putting the name of the artist on the front of the album cover. My main point by doing this was so the audience focus's primarily on the current text on the page 'Hopes And Fears' so they are relating more specifically on the album itself rather than who the band are. Also I feel by going against the usual conventions of having the band name on the front of the digi-pack, if a band has a bad stereotype back ground, or some audiences do not like the type of genre the music is, by seeing who the band are, would have a big say in the number of albums which are sold. I am therefore under the impression that as the album would be aimed at its usual fan base, as well as different target audiences whom may be curious due to the limited information given on the front cover as well as the unknown of having no certainty of the genre of music the album covers. 

Somewhere Only We Know Music Video

Somewhere only we know music video

The music track being used in the video was the original version, but for my final version of my music video i swapped the track for one which ran smoothly and didn't jump.

Magazine Advert for the album 'Hopes and Fears'

For the magazine advert i created i decided to keep it simple but bold by using black and white colours. Where as bright colours make an article stand out to its audience, the use of black and white will easily be portrayed in this was as it is different to usual texts. By keeping it simple it grabs the audiences attention and they are more likely to acknowledge the information being shown to as if a lot of writing appeared on the advert. 

The large picture is taken from a shot from the music video, with in the bottom right corner having the original album cover.  The key information on the advert is that of the singles which the album includes. 

CD digipack analyse of Coldplay's Viva La Vida

A digipack I have analysed is Coldplay’s Viva La Vida. This is because the album is similar to the genre of music of which I have studied in Keane. So by analysing this as well as the artist I am writing about, I will have greater knowledge of the type of digipack this music genre has.

 The foreground of the front of CD Digipack is the title of the album ‘VIVA LA VIDA’, this is the only text featured on the front of the CD, which is in bold white writing. In comparison to this the background is black which contrasts to the text making the cover stand out to its audience.

The foreground of the back of the CD digipack features the track list of the album. Here the colour of the font in the foreground matches that of the font CD cover as well as the background being of the same as the front of the CD. This sets the tone of the CD and so the audience can easily see the pattern running through the CD.  Also information about the production company, record label as well as the barcode all feature on the back of the album.

Inside the CD digipack, both panels contain a CD, with both CD’s having the same design on, so there can still be the recognition from the audience of the continuous pattern running through the digipack.  The digipack includes two removal sleeves containing pictures and information about the band and album. Both of the panels contain the theme of a dark background with dark colours (black and brown) with bold white text. These colours contrast grabbing the audience’s attention straight away as well as being a contrast to the front and back of the CD digipack.