MTV's demographic
1. AUDIENCE PROFILE
Female 50.1% Male 49.9%- This is an advantage for MTV because it means they can have a wider ranging schedule of adverts and programmes and reach their target audience but this is difficult as they have to please a wider audience who will all desire different genres of videos.
74% of our audience are ABC1s- This means the majority of the audience are of the ABC1 demographic, and are able to spend a greater amount of disposable income.
1. AUDIENCE PROFILE
Female 50.1% Male 49.9%- This is an advantage for MTV because it means they can have a wider ranging schedule of adverts and programmes and reach their target audience but this is difficult as they have to please a wider audience who will all desire different genres of videos.
74% of our audience are ABC1s- This means the majority of the audience are of the ABC1 demographic, and are able to spend a greater amount of disposable income.
2. POPULAR AGE RANGES
· 15-25 are 50x more likely to visit
· 25-34 are 19x more likely to visit
· Unique visitors : 1.4 million
· Page Impressions: 7.4 million
· Visits: 1.4 million
· Video Views: 2.6 million
· Dwell time: 10.5 minutes
Movies, technology and fashion are among the best matched ad categories advertised on MTV.
3. KEY FACTS
· The majority of the online audience also watch the MTV channel 94%. If they are regular viewers of the channel and watching online video content, they Are +20% more likely to purchase products seen on MTV websites.
